Monday, November 19, 2012

New Year, New You with Sacandaga Sun Holistic Digest

As you look to 2013 and start building your case for marketing dollars, consider the following related critical questions:

  • Share of voice/Communication. How does your brand’s presence stack up against your competitive set in terms of not just audience size (number of fans, followers, pinners, etc.), but level of engagement? How engaged are your customers compared to your competitors? How many people are talking about your brand, in what context, and how frequently?
  • Conversations. Are you having conversations with your customers? If not, you need to re-examine your content strategy — conversations put the “social” in social media. Stop speaking at your audience and start speaking with them. Creating dialogues and followers in print will increase your brand affinity and begin to tip the revenue scales in your favor.
  • Advocates. Do you have any “super fans” or “super followers”? If you do, are you leveraging their passion for your brand? If not, you are missing out on a huge opportunity to dial up your earned media and tap into extended audiences who may not use your brand today, but may now be compelled to try it, thanks to Aunt Susie’s glowing recommendation. These wonderful brand ambassadors may be among your fans, simply waiting for you to notice, engage and activate them.
  • Product guidance. Are you asking your customers questions to learn what they like or dislike about your product or service? Social media provides marketers and enterprises access to a huge, free real-time focus group. Organizations need to leverage social networks to help guide product direction, because in the end it will save your company from making timely and costly mistakes. Often you don’t even need to ask; simply listen. As an example, Lands’ End recently changed the zipper on one of its popular children’s jackets, and the comments about the poor quality of the new zipper were deafening in the social space. Lands’ End may not have asked, but I can’t imagine that it hasn’t heard the overwhelming response. I strongly suspect it will be bringing back the old zipper next year. Let Sacandaga Sun Holistic Digest create a marketing campaign for you!
  • Ad Creation. Create an ad that fits in your budget that not only supports you financially, but which speaks to your soul and energizes you. We can help you with this.
  • Consistency. Remember, the choices you make now affect the opportunities you have in the future. Consistent advertising with Sacandaga Sun is key.
  • Ask for help. Start looking for examples of ads or people who already advertise with us and may already be doing what you want. Call them, invite them out to lunch and find out how they got there. Soak up their inspiration. Take notes on their advertising journey with Sacandaga Sun.
  • Educate and Share. Reinvent the way yourself, do what you love, create your "Right Livelihood" and make the world a better place!    
  • Here are some examples that you can work from to create a spectacular advertising campaign with us:
  • 1)   If you are a Health Coach that specializes in gluten free living you could put together an ad of your top 10 gluten free recipes.  Since it is the New Year, you could even offer a special section on gluten free holiday cooking.
    2)   If you are the owner of a yoga studio you could offer ten yoga classes for the price of five and advertise it.
    3)   If you are a Reiki practitioner you could record an audio of a 15-minute meditation with beautiful music playing in the background that the purchaser could download to their mp3 player and advertise it.
    4)   Join forces with another wellness provider to offer a combo-package. As a massage therapist you could partner with a yoga studio giving a combined discount package on both services. You could even include a five or six page report that explains the increased benefits of yoga & massage when done in conjunction with one another and design an ad in Sacandaga Sun for it.
Whatever you decide to do please keep in mind that this is an enormous opportunity to grow your business, (a strategic goal of every business owner).  This is an opportunity to reach clients that you may not have previously reached. We are a national magazine/digest. Having a plan of what to offer, pricing it at a great value and then providing excellent customer service is the perfect plan to build your business during this amazing New Year, New You- Advertising Campaign with Sacandaga Sun Holistic Digest.

Remember, it doesn’t need to be elaborate or complicated. Consider this as another exciting and fun way to market your business while increasing your income potential through Sacandaga Sun Holistic Digest.  No more procrastination! Make the decision now to participate. 

Shelley D. Brienza
Sacandaga Sun Digest Magazine
61 Elmwood Ave., PMB 181
Gloversville, NY 12078
P Think before you print!

Sunday, November 4, 2012

We are a completely integrated media company.

I think as a publisher it's my duty to share where our magazine reaches. Currently we are in Fulton, Montgomery, Schenectady, Saratoga, Columbia and Orange Counties. As a national digest, we are also reaching into the state of Kansas.  We have issues direct mailed to specific areas that have shown a great interest in what we represent. We ARE an ad niche publication. We are a completely integrated media company.

Know Where Your Target Market Really is and How We can Help you Grow!

We will be holding special events beginning in 2013. We have newsletters to keep you up to date and to help share your message with ours. We offer complete marketing packages for businesses from advertising in a publication that reaches your target market specifically to creating a branded, uniform look for your business. We have the option for mini commercials created tailored to your business. We sell business cards, letterhead, brochures, cards, custom publications, tee shirts, tote bags, and more. We also build and design websites, host them and sell domain names. We are here for the business like no other.

Live simply.
Love generously.

Care deeply.

Speak kindly.

Leave the rest to God.

Author Unknown

"With each issue of Sacandaga Sun comes some information that tweaks my interest, whether it is a spiritual lift or a holistic product I can try.  Keep them coming!" Sandy-Amsterdam, NY

You might want to consider becoming a part of our events.

All of our events will be really, really fun or educational for the body, mind and spirit.

In addition to print advertising, where can you meet face to face with your audience? In a world filled with tweets, websites, email, texting and Facebook postings, it's easy to become detached from the very people you are trying to reach and communicate with. When people get to meet live and in person, it's meaningful because there's not a lot of that in our lives anymore. It's hard to build relationships totally online. That's why with Sacandaga Sun Publishing our events are so popular.

We want to become your one-stop-shop that will develop creative service ends to your business. Currently we are collecting interested persons/businesses/sponsors for our upcoming event in the New Year. If you are interested to participate, donate, or become one of our sponsors, please email me at: for more information. Soon we will be posting the details of our upcoming event, which will also be donating a portion of the monies collected to a needy cause or person.

"I love working with Shelley!  She is always ready to roll up her sleeves and take on any project that will promote, enhance or highlight my business.
When I am feeling doubtful about what I'm trying to accomplish, she is there, always encouraging me and uplifting me, to the point that in my heart
I truly believe all my dreams are possible. In her heart and soul, her joy comes from helping others realize their joy and their dreams.  I feel such gratitude for our business partnership, our friendship, and being a part of Shelley's divine mission and creation... The Sacandaga Sun Digest."
Teri Fernandez-Mitchell
Heart & Light Press

If you know of someone who needs some help or a cause that you love to support, email us with your suggestions. Ideally, we'd like to be able to help everyone and we will try our best.

Thank you for your time and we truly look forward to hearing from you soon!

Blessings sent your way...


Shelley D. Brienza
Sacandaga Sun Digest

Our Services

• Full Color Magazine/Digest Advertising

• Events

• Print Media Products

• Website Design/Build/Hosting/Domains

• Custom Publications

• Donations to Charitable Causes

• Online Presence

• Empowerment for the Body, Mind & Spirit

Ask Sara: Healer or scammer?

Ask Sara is now open! Send your questions to I'll answer a question weekly. Plus call in to ASK SARA on CBS The Sky Radio on Wednesday, Oct 31 at 4 pm PST • 7 pm ET at 248.545. SOUL!

Ask Sara:
I  wanted your opinion on a "healing" I had. I am feeling kind of miffed I guess. Unsure. Confused. I'm embarrassed to share this really but I don't know who to turn to. 

I met this man at a psychic fair who said he was an energy healer. I don't know how these things are supposed to go as I never had one before but he told me things that seem kind of off the wall. He told me that I have a statue in my home that has a demon attached to it. Long story short, he "exorcised it" his words, by asking the entity to leave and go to the divine and is asking I get rid of this supposed statue which he cannot describe other than having blue color on it.

The only thing I could think that is blue is a family heirloom from my grandmother.  I described it to him—he couldn’t describe it to me. Then he told me my grandmother was evil and I should never see her again.  He also told me that "I could sell the statue for you.” Sara, my grandmother is 92. She is very religious and as loving and gentle as can be.

I just wanted to know if he was for real or not? I guess I am probably answering my own questions.


Dear Darlene;

Yep, you called it: this guy’s no healer—he’s a scammer!

Don’t be embarrassed—many folks have found themselves in these situations. One woman I know had a “psychic” tell her she needed to give her $12K and a dead chicken (to bury the money in) so that all her problems would go away. Needless to say, she didn’t do it! 

Of course your “healer” wasn’t authentic—he’s just an expert manipulator of people who are in fear. Glad you didn’t fall for it!

Let’s all declare Halloween 2012 as the day that we become free from all superstitions and all old beliefs about “evil” and all people or ideas that promote negativity or fear!

When you own your own power, and when you learn how to make your own direct connection to the Divine/God/One/All, you are always free from fear,  superstition and misbelief.  Remember: fear is used to control.

Get rid of fear, connect to true Divine and become truly free. This is what I teach, and what we’ll be talking about on Ask Sara.

If you want to learn how to make a direct connection, you’ll find my audio course Be a Divine Conduit for Guides and Angels useful; it walks you through the process, step by step.

Much love,